Staff

Rhonda Ashburn | Executive Director

As Rhonda leads the American Financial Services Association Education Foundation (AFSAEF), she is focused on the mission of educating consumers of all ages on personal finance concepts and helping them realize the benefits of responsible money management through the free online financial education program MoneySKILL®. To date, close to 1 million users have been enrolled in the program, comprised of 37 different modules.

Rhonda is also responsible for two continuing education programs for mid-level and senior employees at AFSA member companies. The EDGE management program is conducted annually at Mercer University in Atlanta and the second leadership development opportunity is held at the University of North Carolina’s Kenan-Flagler Business School.

Rhonda Ashburn has had many years of experiences working in the nonprofit arena. Most recently she was with the National Foundation for Credit Counseling® (NFCC®), the largest and longest-serving national nonprofit financial counseling organization in the United States. Prior to joining the NFCC, Rhonda spent nearly 24 years working for a career and technical student organization, Family, Career and Community Leaders of America (FCCLA). During her tenure at FCCLA she oversaw, administered, and managed 13 major programs including Financial Fitness, which focused on helping individuals learn to make, save, and spend their money wisely.

She and her husband live in Alexandria, VA.


Olivia DiBiase | Director of Financial Education & Outreach

As the Director of Financial Education and Outreach for the AFSA Education Foundation, Olivia manages the implementation of the MoneySKILL® curriculum, which provides free financial education to primarily middle school, high school, and college students in the U.S. and internationally. She works closely with educators, administrators, education officials, and AFSA members to raise awareness about and expand enrollment in the online curriculum.

Before joining the AFSA Education Foundation, Olivia spent six years at the National Foundation for Credit Counseling (NFCC), the leading association for nonprofit financial counseling organizations. She held leadership roles focusing on the delivery of innovative, consumer-focused programs and resources to improve consumer financial health. Prior to her work at the NFCC, Olivia served as a Youth Educator with the Peace Corps in Morocco.

Olivia holds a Bachelor of Arts degree from the University of California, Davis. She and her family live in Washington, DC.