As Rhonda leads the American Financial Services Association Education Foundation (AFSAEF), she is focused on the mission of educating consumers of all ages on personal finance concepts and helping them realize the benefits of responsible money management through the free financial literacy education program MoneySKILL®. To date, more than 880,000 students have completed the online curriculum comprised of 37 modules.
Rhonda is also responsible for two continuing education programs for mid-level and senior employees at AFSA member companies. The EDGE management program is conducted annually at Mercer University in Atlanta and the second leadership development opportunity is held at the University of North Carolina’s Kenan-Flagler Business School.
Rhonda Ashburn has had many years of experiences working in the nonprofit arena. Most recently she was with the National Foundation for Credit Counseling® (NFCC®), the largest and longest-serving national nonprofit financial counseling organization in the United States. Prior to joining the NFCC, Rhonda spent nearly 24 years working for a career and technical student organization, Family, Career and Community Leaders of America (FCCLA). During her tenure at FCCLA she oversaw, administered, and managed 13 major programs including Financial Fitness, which focused on helping individuals learn to make, save, and spend their money wisely.
She and her husband live in Alexandria, VA.
Angela has over fifteen years of experience providing strategic communications counsel to management at large corporations, associations, nonprofits, and coalitions in the financial services arena. Throughout her career, she has managed unique education activities for students, educators, and organizational leaders emphasizing the value of financial literacy to consumers of all ages.
As the Foundation's Director, she works to bring financial education to students of all ages in 50 states and, close to 40 foreign countries at no cost to the user. She interacts closely with educators, administrators, state department of education officials, AFSA members, and others to raise awareness about MoneySKILL, an online personal finance curriculum comprised of 37 modules.
Before coming to AFSAEF, Angela held senior roles at two public affairs agencies as well as in-house positions at the Mortgage Bankers Association and MasterCard. Much of her work focused on the development and execution of communications plans which included the following key components: strategic media relations (traditional and social); issues management; influencer outreach; employee engagement; and positively impacting public policy.
Angela has a M.A. in Government from Johns Hopkins University and a B.A. in Political Science and Public Administration from Elon University.